http://www.borisyankov.com Entrepreneur and microISV full-timer Fri, 29 Dec 2006 19:36:39 +0000 http://backend.userland.com/rss092 en In the last year, I have been working hard, developing my killer app FusionDesk. Today is its official release. Not being officially released, didn't stop it from: Being published on a download site - Softpedia crawled my product I added to Plimus and published FusionDesk. Being cracked - some crackers saw the Softpedia publication ... http://www.borisyankov.com/archive/weird-stuff-and-fusiondesk/ Anyone even remotely interested in Web 2.0 apps will be delighted to learn that FreshBooks just reached 80,000 customers. You can read an interview with their CEO here. But aren't you asking yourself, do this number anything without no details are provided? Users 2.0 One thing that has lost its meaning with Web 2.0, is ... http://www.borisyankov.com/archive/why-web-20-is-the-future-of-computing/ As a microISV you most likely create your web sites yourself (and even design them yourself). You want your pages to be very persuasive and irresistible, so that your visitors jump to the order page without much hesitation. In trying to persuade web site visitors, many microISVs do the mistake to ... http://www.borisyankov.com/archive/get-to-the-point-quickly/ There is a tradition in The Association of Shareware Professionals that in the beginning of each year, many of its members reveal their profits for the previous year. The time has come. I decided to reveal my income openly here, on my blog. Going full-time My beginning in the software business was ... http://www.borisyankov.com/archive/my-rise-to-full-time-microisver/ Are you using Google AdWords? If you aren't you should. And if you do, you probably want to learn more about it. Being a better AdWords advertiser will definitely increase your profits. eBooks? One of the first steps of many is to seek eBooks on AdWords. But it turns out that most ... http://www.borisyankov.com/archive/learning-google-adwords/ I am moving my old blog here from Blogger which served me well. Being dead for almost an year, this blog is now reborn! Expect interesting articles from me every week. http://www.borisyankov.com/archive/this-blog-is-reborn/ Should you join the ASP?For some time I was wondering if joining the ASP (Association of Shareware Professionals) is a good idea. I knew it will be helpful to me but was hesitant to part with $100.Well I had finally decided to join and have done this on 1st Dec, ... http://www.borisyankov.com/archive/6/ Download-To-Buy Ratio: The MythThere is one thing everyone starting in shareware business knows. In order to get a sale he should get a hundred downloads. In other words the typical download-to-buy ratio is 100 to 1.I remember the time before starting with shareware. I was browsing Download.com and was looking ... http://www.borisyankov.com/archive/5/ The download sitesThe most used way to popularize shareware applications is using download sites. These are web sites oriented only towards providing applications downloads. Surprisingly for a lot of the shareware authors this is far from the optimal way to promote software.Why download sites are not that good?There is a ... http://www.borisyankov.com/archive/2/ Selling your softwareCreate a great product and it will sell itself.Right? No, it’s not; unfortunately.What’s wrong?Let’s suppose you have already developed a great software product and you are just waiting to make a fortune. It’s not going to be easy no matter how good your product is. And there is ... http://www.borisyankov.com/archive/3/